In the world of marketing conferences, Ogilvy Change's Nudgestock is truly the Royal Variety Show; from aviation to Hyyge, last Friday Folkestone had
Rory Sutherland finds symbiotic links between theoreticians and practitioners in the area of behavioural science, marketing and economics.
Nudgestock is Ogilvy’s very own festival of ideas and the largest gathering of behavioural experts in the world. Here are the highlights.
Nudgestock is the largest gathering of behavioural experts in the world, debating how human decision-making can improve marketing effectiveness. read more