The Senior Director of Research at Singapore’s Ministry of Comms & Information on how data can help a government better understand its people.
All too often, data leaves us bolting the stable doors after the horse has bolted. Speakers at AMEC point out where we’re going wrong.
Dianne Draganovic, Head of Social Media, Citi Australia, on lessons that Citi have learned from aligning traditional and social media measurement.
The Chairman of AMEC talks to Marion McDonald of Ogilvy about ego as a barrier to evaluation.
Jim MacNamara, Professor of Public Communications LSE and UTech Sydney, on how signs were missed on Brexit and Trump.
Rachana Pana discusses how GE uses communications to nurture a contribution economy.
Christopher Daguimol, Regional Director at Zalora, shares some of the lessons from the work Zalora has done on influencer marketing measurement.
A quote from AMEC Global Summit 2017.
Jamin Spitzer talks at AMEC's Global Summit about using backward looking probabilities to look at forward looking possibilities.
Christopher Daguimol, Regional Director for Zalora, on data-driven decision making.
Khali Sakkas, Chief Executive Director at Isentia, discusses China's superior use of data and insights at AMEC's Global Summit in Bangkok.
Head of Marketing at Public Health England, explains how quantum theory disrupts the measurement model of government communications.