The Spout Post

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Overview

On online forums, gamers were complaining about sticky fingers from eating cereal straight from the box, so we invented the perfect solution: the “Sugar-Crisp Spout”. A total of 3,000 spouts were snatched up – and sales rose by 15% with no other promotion in market.

Capability

  • Advertising
    Public Relations & Influence

Team

  • Toronto

Awards

  • CMA
    Effies Strategy and Media Innovation Awards
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