A Chimney for Santa Claus Lego

← Our Work Info

Overview

When we found out that 70% of homes in Québec did not have a fireplace, we had to ask, “Where will Santa Claus go to distribute his gifts?” To answer this, we created a powerful campaign allowing Québec families to create their own fireplace using LEGO bricks! Assets produced included a microsite, a mobile app and a short animated film explaining how to build your own chimney!

Capability

  • Advertising
    Brand Strategy

Team

  • Montréal

Awards

  • Lion de bronze – Festival international de la créativité – Lions Cannes 2015
OH, CUPCAKE!
OH, PUMPKIN!
OH, SUGAR PLUM!
OH, PEANUT!
no title
Subscribe to stay up to date with our latest thinking