Chief Executive Toronto
John is possibly one of the most ambidextrous leaders in the advertising business in Canada. His experience has spanned everything from account leadership on a range of North America’s largest and most successful brands, to digital marketing and CRM, to media account stewardship for some of Canada’s most powerful media clients. As Chief Executive of Ogilvy Toronto, John leads a team of experts offering a full suite of marketing services focused on driving business growth through creativity.
Chief Executive Montréal and Québec
David is responsible for the strategy, goals, tools, and processes necessary to drive the long-term growth and efficiency of Ogilvy Montréal and Québec’s global business. He began as an intern at Spoutnik, which started as a workshop that he would go on to buy, and built it into one of the biggest advertising agencies in Québec City. David then founded Terrain, a mid-sized, rapidly-growing Canadian advertising agency specializing in consumer products (retail). Terrain merged with Ogilvy Montréal in 2016. Over the past 20 years, his entrepreneurial spirit has led him to advise many business leaders and his philanthropic spirit lead him to be a board member of the Québec CHU Foundation to support one of Canada’s largest university hospital centers.
President, Ogilvy Health Canada
Nadine Lafond is the President for Ogilvy Health Canada. With close to 20 years of combined experience in consumer and healthcare advertising, Nadine is a passionate professional who understands client’s needs and helps them navigate their changing environments. Since joining Ogilvy she has been generating significant organic growth while adding to our core competencies and expanding our work to global clients. Her broad experience enables her to push boundaries to realize a vision in a heavily regulated industry. Nadine holds a Bachelors of Commerce from Concordia, a certificate in Digital Marketing from Colombia and in Leadership from Cornell University.
Chief Client Officer
Marie-Lise Campeau is the Chief Client Officer for Ogilvy Canada with 20 years of experience building long-term and profitable business relationships. Marie-Lise leverages her creative, client-side and agency experience to effectively rejuvenate and rebuild agency operations as well as culture, helping clients succeed in a very competitive mark/com environment. She understands that a critical part of any successful agency business is earning trust from clients. She has utilized her expertise to transform organizations, solve critical business issues and drive results. With a career spanning from Toronto to Montreal, Marie-Lise has lead Global, North American and National clients, such as Unilever, Nestle Purina, P&G, Ronzoni, Johnson & Johnson, PC Financial, Johnson Insurance, KPMG, Sobeys (Voila), TJX, Metro, Home Depot, Shoppers Drug Mart, Future Shop, Pfaff, Costa Blanca, Couch-Tard, and many more. She has an MBA, and several Executive Degrees from Harvard Business School. Throughout her career, Marie-Lise has received many industry awards, such as David Ogilvy, Cannes Lions, CMAs, Marketing Awards, CREA, Effies, Cassies, One Show, Clios, and AOY.
Caroline M. Gauthier
Vice-présidente exécutive, service-conseil et intégration globale
Caroline oversees the integration of Ogilvy’s Québec offering to ensure optimal client innovations, campaigns and communications. She serves as a connector, coordinating across the disciplines that create and deliver campaigns while transforming our clients’ businesses. Her leadership has been appreciated by clients such as Jeld-Wen, IGA, Familiprix and SC Johnson. Founder of Les Aliments Minçavi, today with more than 300 employees, Caroline decided to sell her shares in the company and enter the world of communications by launching the social media department at Terrain, which merged with Ogilvy in 2016.
Chief Creative Officer
Brian Murray is the Chief Creative Officer for Ogilvy Canada in Toronto. He has worked in both Toronto, CAN, and London, UK, and has received hundreds of industry awards, including international recognition from Cannes, One Show, D&AD, Clios, and Webbys. Brian has also won more Effie Canada effectiveness awards than anyone else. Brian has been ranked amongst the top creatives in the country multiple times by Strategy magazine and has an MBA from the Rotman School of Management, University of Toronto. (Advertising is a business after all.)
Directeur executif, creation
Alexandre Emond-Turcotte, Executive Creative Director at Ogilvy Canada’s Montreal office, is truly representative of the new generation of creative leaders that put forward collaboration and possess a great understanding of their clients’ issues to develop distinctive and memorable creative concepts. Thanks to his work, he won several prestigious industry awards on the international scene, namely at the One Show, Epica Awards, Communications Arts Awards, Marketing Awards, and locally, at the CREA Awards. In 2020, he was part of the judging panel of the first edition of A2C’s IDEA Awards that recognize the best in Quebec’s advertising creativity.
Vice-président principal, stratégie de marque
Marc is a highly skilled strategist with over 30 years of experience in marketing. He is known for his insatiable curiosity, thirst for knowledge, excellent listening skills and a keen sense of observation, which are all essential to sound strategic thinking in an ever-changing communication environment. His expertise encompasses several categories of products and services: automotive (Volkswagen and Chrysler), retail (McDonald’s, The Home Depot, Metro, Brunet, Super C, Brault & Martineau, Future Shop), consumer package goods (General Mills, National Sea Products, Garnier, Vichy, Natrel, Iögo Cascades, Coca- Cola, LG, Molson Coors); fashion (Sunice Golf and Sunice Snow); technologies and Web (Kijiji, Ubisoft, Bombardier Aerospace, Efenco Hybrid Solutions, Teleglobe) and the pharmaceutical industry (Smith & Nephew, Merck)
Chief Strategy Officer
Tom is passionate about people, culture and brands and believes that the best advertising happens when those three things intersect. He is a storyteller who has spent the past 15 years telling stories for some of the biggest brands in Canada and the US across broad spectrum of categories. He’s helped create work that has been recognized both for its creativity (Cannes Lion, One Show, Applied Arts, ADCC, London International) and effectiveness (Cassies, Effies, Strategy). In 2020 he was ranked #1 strategist in Canada on Strategy’s Creative Report Card.
David has more than 20 years of experience in the planning and buying of advertising and promotion campaigns, for digital and traditional media. David joined Ogilvy Montréal in 2007 and is now leading the Media Department. A true pioneer in interactive media, he started his career in 1999 at 2B interactive, the first agency in Québec to specialize in digital marketing. David was among the first media specialists to integrate digital marketing initiatives in the roll-out of campaigns. David, who is always seeking to innovate, has developed several advertising formats, many that are still widely used on the Web. Several of his campaigns have won awards in Québec, in Canada and on the international scene. David has acquired a vast expertise of the B2C and B2B campaigns, for local, national and international markets. His experience encompasses a wide variety of interactive campaigns, from brand awareness campaigns to product and service promotions.
Chief Delivery Officer
Antoine has fifteen years experience in operations and project management in the advertising industry. He currently manages the complete in-house delivery process for Ogilvy, including design, print, digital, video and broadcast production services. His production background combined with his creative sensibility allow him to develop and maintain processes providing efficiencies and consistent performance. Other key responsibilities include staffing, workflow systems development, client technology solutions, and financial reporting. He has been part of the Ogilvy team for 7 years.