Memac Ogilvy creates advertising that can be deployed anywhere and everywhere, in the digital realm, in person, in both places in concert with one another. Our legacy of unmatched creativity pushes us forward to continue telling stories that resonate with audiences emotionally, that push the boundaries culturally, and cross over into the mainstream.
Technological advances have changed advertising, but that doesn’t mean that advertising is a mere delivery mechanism. How the message gets to consumers is not unimportant—in fact, in today’s digital environment it is crucial. But if you’re delivering something to the consumer that is devoid of emotional context, something that has been developed and created without knowledge of how consumers behave, react, and think, it will not matter how seamlessly it was integrated into their digital experience.
An impressive technological achievement nonetheless will be lost among the thousands of other interactions the consumer is having throughout the day. What sticks is what matters to the consumer: what moves them, what inspires them, what drives them to act.
Our advertising experts work together with strategists and account leaders to ensure that the brand always remains at the core of every creative output, that whatever ends up in the hands of the consumer will not just excite them but also grow the brand, too. Better advertising makes brands matter.