A recent study revealed that millions of fridges in UK homes are running too warm, causing some foods to spoil up to 3 days faster than if they were chilled to below 5℃. To mark Food Waste Action Week, Ogilvy UK and Hellmann’s have created a specially designed jar of mayonnaise that tells consumers when their fridge is at the right temperature to keep their food fresher for longer. The nationwide multi-channel campaign partners Influencers across both TikTok and Instagram using the eye-catching jar as the catalyst for conversation.