To celebrate the UEFA Women's Euro Championships 2022, DAVID Madrid helped Twitter create a limited-edition line of bespoke scarves printed with real Tweets from the Lionesses, England women's national football team, and their fans. Thousands of scarves were given away to fans throughout the tournament so they could cheer on the Lionesses over the course of the competition. A huge success, the scarves even made it on to the pitch when the Lionesses used them to celebrate their victories in the semifinals and finals.