It's estimated that 40% of South African women will be raped in their lifetime, and yet only 8% of perpetrators are convicted. Ogilvy Cape Town and Rape Crisis came together to create a print advertisement that also worked as a tool for preserving evidence in case of a rape incident. The full-page newspaper ad informs women that plastic bags can remove DNA, but paper will not. With the words "When Raped, Use This Page", the ad works as a stark reminder of the prevalence of sexual assault and rape in South Africa.