French sweets brand La Vosgienne is out with a new campaign and brand positioning developed with Ogilvy Paris. The brand wanted to illustrate what nature in real life can be like, despite so many depictions where nature is synonymous with escapes and freedom. Through three humorous short films depicting people battling against nature, La Vosgienne reminds us that life can sometimes be rough and unpredictable. Certainly not as sweet as a pine sap candy.