As part of Dove's Self-Esteem Project, the brand displayed an Injectable Billboard in Toronto's Square One representing the 50,000 teens aged 14-17 who received cosmetic injectables in the last year, driving awareness of harmful beauty ideals and their concrete impact on girls' self-esteem and body confidence. The Injectable Billboard was inspired by the alarming new research run by Vividata in partnership with Dove, finding that an increasing number of Canadian teens have turned to invasive procedures like cosmetic injectables to alter their appearance to meet unrealistic beauty standards they see in their feeds.