Perrier has unveiled a new global campaign that invites people to embrace what makes their life most vibrant. "Feel the Flavor" was inspired by the brand's wide range of boldly refreshing flavors, its effervescent bubbles bursting with fruit and citrus notes that excite one's mood and uplifts their spirit. Appearing via a multitude of channels and formats, the campaign captures the invigorating experience of enjoying the brand's refreshing beverages and channels the brand's bold personality.