As the pet market surges, Al-Futtaim IKEA has introduced a campaign that speaks to pet owners and eases their worries about pet-related home mishaps. Underscoring the affordability of its products, Al-Futtaim IKEA's "Guilty Pets" addresses common pet-owner situations, portraying everyday products smashed by cute—and guilty-looking—pets. The campaign reinforces that pet owners don't have much to worry about, because getting a new product at such an affordable price makes it an easy fix.