Ogilvy South Africa and Audi teamed up to launch an exciting new campaign that introduces a new line of special edition models, tailor-made for the South African consumer market. This innovative campaign spotlights the premium and luxury features of the new Audi models - the Urban Edition and the Black Edition; blending style, sophistication, and advanced automotive technology seamlessly. The AI-led project aims to capture consumer interest prior to the vehicles arrival in South Africa, solving the business challenge of not having the vehicles physically in market during production.