French online healthcare system Doctolib wanted to highlight the complexity and richness of the work of those who, every day, do more than their job: they are general practitioners, physical therapists, dentists, and they also sometimes improvise.
Ogilvy Paris has created a touching new spot for the brand, which takes a tender look at the relationship between healthcare professionals and their patients. The film, titled "Caring, It’s Much More Than a Job," gently shows how caretakers go above and beyond their roles, often acting as babysitters, coaches, clowns, drivers, and more.