A study by the National Academy of Sciences shows that reading boosts positive emotions and decreases pain in hospitalized children. Ogilvy Health and Emmie's Books collaborated to create "Better With Books," a campaign featuring hand drawn animations and illustrations intended to drive awareness of the escapism that reading provides for children recuperating in challenging surroundings, often far away from home. The film shows children being transported to an imaginative island filled with animals and mythical creatures, capturing their strong sense of adventure.