http://www.ogilvy.com/widgets/vergecast_news_rss.php?com=1Ogilvy is at the forefront of rethinking marketing communications in today's digital landscape. With Patou Nuytemans, EAME Digital Director Ogilvy Group, highlighting interesting news from public sources around the world, the Ogilvy Vergecast aims to share how digital is shaping the way to reach consumers today and tomorrow.en-usVergeCast Widgetdigital.taskforce@ogilvy.comdigital.taskforce@ogilvy.com60386164http://www.ogilvy.com/widgets/vergecast_news_rss.php?com=1http://www.ogilvy.com/widgets/images/rss_digital.png7243
It enables members to review, rate, save, create profiles, suggest a??twins', follow other members' recommendations and make their own maps and lists. The network also provides Amazon.com-style personalised recommendations based on user behaviour, and gives every place a score out of 100, which changes dynamically, based on user behaviour.

Chris Davies, the digital marketing manager at British Airways, said: "British Airways is a company which connects people and social media is about connecting people. We fly more people between London and New York than anyone else. Creating a community website about the best of what's on offer in the two cities we know best is a credible and useful tool."

BA is also planning to launch mobile phone applications linked to the network at an unspecified date.

(Source: Brand Republic 25/9/08)

Read more: http://www.metrowin.com]]>FRI, 26 SEP 2008 00:00:00 GMThttp://www.ogilvy.com/widgets/vergecast_news_rss.php?com=1