Ogilvy.com

	VIEWPOINT 10
	May 2006

This tenth issue of Viewpoint - "Turning Up the Volume on digital" - is dedicated to the best of digital marketing from the Ogilvy network. Digital is no longer a niche topic - it's a mainstream trend that we as marketers must embrace in order to remain competitive. OgilvyOne is deeply committed to helping our clients navigate and win in this new digital marketing landscape.


			Billboards that Talk to Phones by Ross Brown ( OgilvyOne Worldwide - Auckland ) Today the retail marketplace is being constantly reinvented by always-on wireless connectivity. One of the latest innovations in Japan is Quick Response (QR) codes.


			Behavioral Targeting Comes of Age Online by David Rittenhouse ( Neo@Ogilvy - New York ) Over the past several years, online media have emerged as a preferred channel for behavioral targeting due to the amount of data that is available on web users' browsing patterns.


			My Digital Wake-Up Call by Brian Fetherstonhaugh ( OgilvyOne worldwide - New York ) OgilvyOne Chairman and CEO Brian Fetherstonhaugh on how the purchase of an electric guitar changed his digital life forever.


			Being in Touch by Patou Nuytemans ( Ogilvy & Mather EAME - London ) Consumers have embraced the digital revolution, from cell phones to blogs, broadband to digital TV. But are marketers really in touch?