Viewpoint Online Magazine
Viewpoint 07, November 2003
Table of Contents Back Issues Glossary
Paul O'Donnell
Take me I'm yours
Jorge Santacana
How to keep friends
Franz-Josef Rensmann
Business planning has changed its focus
Eric Huang
Managing customer relationship with hard evidence
Dan Gilmore / Bill Firing
CRM technology – A primer
Nicholas Turner / Richard Cross
Transforming customer knowledge into revenue opportunities
Michelle Bottomley
Test driving CRM
Sarah Boussofiane
Intelligent planning is at the heart of successful CRM
Diana Junghanns
Increasing market leadership with step-by-step communication
Bruce Lee
The relationship starts in the brand idea
Tan Kien Eng
Dear Nestlé, I'm hungry for knowledge
Fraser Watson
The rise of the Universal Response Centre
Wim van Melick
A happy Moment of Truth
John Goodman
Managing customers from a 360º perspective
Nelly Andersen
The pervasive future
OgilvyOne Worldwide
Copyright © OgilvyOne worldwide 2003
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