Viewpoint

Rory Sutherland


	What makes a loyal customer?

Guy Stevenson


	Garbage in. Garbage out.

Garth Hallberg


	Hitting the jackpot. Mining the gold.

Jos Krützmann


	How to create loyalty and goodwill: the magic, mystery and imagination.

Angus Jenkinson


	The customer does not care how much you know until he knows how much you care.

Rory Sutherland


	…and this time it's personal.

Heiner Eberle


	IBM's Treasure Hunt: The power of social bonding.

Joseph McGee


	Hi-tech. High touch.

Paul O'Donnell


	How to do more with loyalty.

Jenny Hudepohl


	Flying lessons for loyalty.

Paul Davies


	Loyal connections in Asia.

Angus Jenkinson


	Moments of truth.

Philippe Defrenois


	Barbie: Understanding the dreams of childhood.

Annick Deseure


	In search of understanding.

Liliane Manent


	Questions that get answers.

Richard Soriano


	Nestlé throws a lifeline to mothers.

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