Why Should Brands Follow Teens?
Part of our series with L2on 28 April, 2017 at 03:04
The best forward-looking indicator for brands? What teens are into. This year, it’s Chick-fil-A, Nike, and Snapchat.
Loser: Apple, which convinced 90 million Americans to buy iPhones but can’t make them use those phones to pay for products.
Winner: road safety as ride-hailing apps prevent deaths from drunk driving.