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Digital

In Marketing, Creepy Means Relevant

Loser: Facebook, which keeps messing up ad metrics and is refunding advertisers. In contrast, Google can now tell when you watch an ad and then go to a store to buy the product.

Winner: Best Buy, an oasis in the retail sector’s desert of bad news. The brand grew its US online sales 23% as in-store sales declined.

Winner: Airbnb, which gets more traffic than any hotel brand or metasearch site. Prediction: Airbnb will be worth more than Uber by the end of this year.

Winner: Ayahuasca, the hallucinogen gaining mainstream appeal. Scott tries it out.

First appeared on L2 Daily.

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