Follow Us

  • facebook icon
  • instagram icon
  • twitter icon
LibraryTech / Innovation

The Power Of Blockchain Technology

UNBLOCKED: The Power of Blockchain Technology to Establish Trust, Build Brands & Transform Business, the new report from OgilvyRED authored by Laura Masse, shines light on the myriad capabilities, applications and benefits of blockchain technology for enterprises. It frames key questions for business leaders that open paths to unlock the value of the technology. It places the customer at the center of business strategy development. And it focuses on the ultimate end game, leveraging blockchain to prevent disruption and provide competitive advantage.

Read the full report below:

Unblocked: The Power of Blockchain Technology to Establish Trust, Build Brands & Transform Business from OgilvyRED

There is 1 comment

Add yours
  1. Steve Lance

    Wow! Who knew? I thought blockchains were all about Bitcoins, the Winklevoss twins and yet another way I was going to miss out on my dot.com fortune.

    Great think piece, clearly explained. My concern? The phrase “immutable trust.” Governments of every stripe, whether local, regional or national; whether democratic, socialist, communist, dictatorship or other; CANNOT abide the idea that ordinary people will be able to cut the middleman (i.e., government/taxes/control) out of the process. While your caveat of the “trough of disillusionment” is thoughtful and cautionary, the real trough of disillusionment will be governments stepping into the equation. And when they do, it will be even more insidious than things are today, since the participants will be conducting business under the belief that the system is “immutably trustworthy.”


Post a new comment

Follow Us

  • facebook icon
  • instagram icon
  • twitter icon