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S@O Weekly Roundup

Red, White and B-l-u-e Updates

As we head into a patriotic Memorial Day weekend, the social@Ogilvy West team would like to express our gratitude to those who have served and are currently serving in our armed forces. We look forward to seeing how brands choose to authentically recognize our service men and women this weekend on social media. Also buzzing on social this week; Red Nosed selfies help raise money for charity, the Scripps National Spelling Bee has us saying “w-o-w” to those incredible kids who can spell words like nagelfluh with ease (a word that autocorrect doesn’t even recognize), and the San Jose Sharks win the Stanley Cup. And this week’s social media updates helped us talk about all these things faster, louder, and more colorfully:

– New engagement graph will let you skip to the “good part” of Facebook Live videos
– Discover new music on Twitter via Spotify partnership
– Add more color to your Snapchats with stickers


Facebook Live’s Engagement Graph Lets Users Skip to the Good Part

Two-thirds of Facebook Live watch time happens when broadcasts are no longer life. Facebook’s new feature is helping users find the most exciting moments within broadcasts with an engagement graph — the graph notes the moments in the broadcast when activity was the highest, allowing users to skip forward to the parts they’d be most interested in. Read More

FBX, Facebook’s Desktop Ad Exchange, To Be Shut Down

82% of Facebook’s ad revenue comes from mobile advertising, and in a continued shift towards mobile, Facebook will shut down their desktop ad exchange, FBX. The exchange allows third party ad technology companies to purchase ads on Facebook. Read More


Audio Cards Now Support Spotify

A new partnership with Spotify will allow Twitter users to listen to 30-second preview of songs via audio cards in both their timelines and Twitter’s Moments. The move for both platforms allows users another way to discover music. Read More


Stickers Come to Snapchat Snaps

Prior to this week, Snapchat users were only able to use Snapchat’s stickers (their version of emojis) within chats. But now, Snapchat brings their stickers to actual snaps, allowing users to take a video snap and add a sticker — much like the recent ability for users to make emojis move within their snaps. Read More

ICYMI: X-Men: Apocalypse first major motion picture to execute a Snapchat takeover // Snapchat now valued at $18 Billion


Four Potential New Features & Option to Boost Posts

While everyone was caught up with Instagram’s new colors, an innovation head was decoding. Four potential new features are embedded but have not yet been activated in Instagram’s interface. Boosted posts, organic/paid insights and converted business pages will be coming the platform’s way. Read More

Bonus: 6 Brands Doing Instagram Video Ads Right


Continued Pursuit of Live Broadcast Partnerships

Periscope’s Kayvon Beykpour hinted at moving forward further into the live event broadcasting space outside of their announcement of a partnership with the NFL to stream some Thursday night games. “We are working on many other opportunities,” he said, but the future role is not yet clear. Read More

Bonus: Size up Facebook Live vs. Periscope


With A Shift Toward Entertainment Video, Will BuzzFeed News Survive?

The money and resources BuzzFeed is investing into video are greatly tailored to entertainment, not news. What will happen to BuzzFeed News? Read More

Compiled by our West Region strategists including Cameron JoyeLaura GrahamKate Acker and Pam Franklin.

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