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S@O Weekly Roundup

Facebook Steals Snapchat’s Best Feature

The season of change seems to be in full effect this week as we said buzzer beater goodbyes to NCAA basketball, shed some tears for the finale of American Idol, and picked our jaws up off the floor as we watched the fallout incited by the Panama Papers. And, of course, social media covered it all, as well as:

– Twitter signed its first broadcast deal with the NFL (no big deal)
– Facebook Live ramped up using the best of Periscope and Snapchat
– Pinterest launched international promoted Pins
– Snapchat appealed to the short form writer in all of us by expanding character count limits

Here’s the latest in this week’s platform updates:


Facebook Messenger Steals Snapchat’s Best Feature in Latest Update

Facebook Messenger now has 900 million users, and as more people turn to the app to chat, it’s just rolled out some features recognizable to regular Snapchat users that will be particularly useful for Business Users. Business owners are having more conversations with customers via Facebook Messenger, and now unique links, usernames and codes will help facilitate this communication further. >>Read More

Facebook Live’ Now Front & Center On Facebook Mobile App

On Wednesday, Facebook announced a new update to its Mobile App that positions Facebook Live as the main priority for the social media giant. Not only will the update put the live streaming front and center on the app’s toolbar, but users will also have the ability to go live within Groups and Events, access interactive features —like live reactions, replaying comments, adding filters, and drawing on the video (best of both Periscope and Snapchat?) — and invite friends to watch a live stream with them. >>Read More

Twitter / Periscope

NFL Signs Thursday Night Football Streaming Deal with Twitter

After undergoing talks with the likes of Google, Yahoo, Amazon and Apple, the NFL announced this week it will partner with Twitter to live stream Thursday Night Football on Twitter desktop. The win marks Twitter’s first broadcast deal. >>Read More

For Advertisers: Conversion Lift Reports Come to Twitter Advertising

Twitter analytics have demonstrated that people who were exposed to Twitter’s website clicks/conversions ads on both mobile and desktop devices were 52% more likely to make purchases than people exposed on desktop only. To help marketers better track this multi-device journey, Twitter has rolled out Conversion Lift Reports. >>Read More


Brand Highlight: Sonic Gears Up for Coachella with Creative Shakes Campaign

Sonic is preparing an on-site campaign for Coachella this month, promoting and selling square shakes that were designed specifically for Instagram. Ads featuring the shakes paired with a “Shop Now” button will be delivered to Coachella attendees via their Instagram feeds. With the help of a geo-fence overlaid on the festival, Sonic will locate purchasers and deliver shakes directly. The price? Take a photo of the shake and post it to your own Instagram feed. >>Read More

Agency Working Like a Dog, For a Dog

Believe it or not, The Dog Agency handles the professional careers of Instagram’s most followed dogs. Instagram’s most popular pups bank up to $3,000 a post– working with brands like Google and Merck selling everything from cars to designer shoes. >>Read More


Snapchat Now Lets You Have Longer Captions

In addition to the huge Snapchat 2.0 update last week, the platform has more than doubled the number of characters from the 33 characters users were limited to before. Long winded Snappers, rejoice! (Again!) >>Read More
Bonus: Two Climbers Are Snapchatting Their Mt. Everest Climb

And you can follow along on their journey… >>Read More


YouTube’s ‘YouTube Connect’ Latest in Live Streaming Offering

If you haven’t heard by now, YouTube is launching it’s live streaming offering which will be called YouTube Connect. The offering will compete with Twitter’s Periscope and Facebook Live. Users can login via their YouTube/Google accounts to stream directly from their phones, and the app will feature chat, tagging capabilities, and automatic updates to the users’ YouTube channel. >>Read More


Pinterest launches Promoted Pins Internationally

Starting with a UK rollout this week, Pinterest is ramping up their ad business and finally expanding its Promoted Pins product internationally. Pinterest reports that three-quarters of all Pins saved on Pinterest are from businesses’ profiles, indicating already-engaged audiences for brands. >>Read More


During the same week that Pinterest launches promoted Pins, Medium has also announced promoted articles for publishers. “The offerings are a solution for publishers and bloggers who want their content to reach large audiences online but don’t want to deal with WordPress, custom content management systems, web hosting, and other hassles.” >>Read More

 Compiled by our West Region strategists including Cameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche

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