Pervasiveness of social
During WPP Stream Asia, Ken Mandel, CEO APAC, HootSuite spoke to Thomas Crampton, Global MD, Social@Ogilvy. He believes social is now much wider than social media marketing – it’s about social selling, social HR, social customer service and social commerce. APAC is very important for HootSuite, with 50% of the world’s social users in the region. They are going deeper, broader and more local – uniquely offering multiple Asian languages on their platform.
Ken Mandel was a speaker at Digital Matters, participating in a panel discussion on Analytics Matter: Leveraging big data for media and entertainment.