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Social

Pervasiveness of social

 

During WPP Stream Asia, Ken Mandel, CEO APAC, HootSuite spoke to Thomas Crampton, Global MD, Social@Ogilvy. He believes social is now much wider than social media marketing – it’s about social selling, social HR, social customer service and social commerce.  APAC is very important for HootSuite, with 50% of the world’s social users in the region. They are going deeper, broader and more local – uniquely offering multiple Asian languages on their platform.

Ken Mandel was a speaker at Digital Matters, participating in a panel discussion on Analytics Matter: Leveraging big data for media and entertainment.

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