Continuity: The big change in Commerce
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, believes that commerce is a fantastic prize for marketers, growing at 17% annually. He shares that expectations today are shaping what marketers deliver. Consumers are expecting this seamless experience through multiple touchpoints. He elaborates that Continuous Commerce is based on 3 things: omni-channel delivery, customer relationships and customer and brand experience.