Brand building in a digitally-powered world.
Tag Archives: Unilever
South Korea is generally regarded as a global pioneer of cosmetic innovation, setting the trends that the rest of the..
Jeremy Katz kicks off our coverage of Advertising Week New York with a look at the key themes from Day 1 of the big festival.
Highlights of All That Matters Conference 2017.
David Porter, Vice President for Global Media at Unilever, on brand transformation in the digital age.
David Porter explains how Unilever’s ‘brands with purpose’ philosophy has created a competitive advantage in developing content consumers care about.
David Porter, VP and Media AAR Unilever, at All That Matters Conference 2017.
The postulated benefits of purpose are irresistible: the flexibility to enter and create new markets; the engagement and retention of top talent; sustainable growth rooted in enduring relevance.
Marketing can change culture, but not if it doesn’t take real action.