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Tag Archives: Tyler Oakley

The Shift From TV to Digital Video

Great YouTube ads are born from great creative ideas. But how does the shift to digital video change the creative process? Sal Masekela shares insights in conversation with David Droga and Emily Anderson.

Thou Shalt Entertain

The proliferation of cheap, easily accessible digital media means marketers must deliver entertaining content that happens to be an advertisement, and not the other way around.