Measurement, mobile, and purpose are some of the key themes coming out of days 2 and 3 of Advertising Week New York. Jeremy Katz has it all in just 60 seconds.
Tag Archives: Tencent
Cussion Peng, CEO of Tencent Music Entertainment Group, on the rapid growth of record producing revenue in China.
What challenges and opportunities does China present to music brands from the West?
Tencent officially released a new feature called WeChat Index that tracks trending keywords.
Plus a bellwether for television news, Paris wins Airbnb gold, coupons are back, and the 5th most popular social app you probably haven’t heard of.
Tencent’s recent launch of WeChat Pay International is a large step closer to commercializing the platform.
Clipping online coupons may seem passé in the West, but Chinese shoppers remain dead keen. They spent 77 billion yuan ($12.1 billion) through group-buying websites in the first half of this year.
Tencent executive SY Lau took his Cannes Lions talk as an opportunity to share the failures of MNCs to catch on in China, while also offering his tips for how they can do better.
Li Ruigang, founder of CMC, sat down with Brent Weinstein for a ‘fireside chat’ at this week’s inaugural CES Asia in Shanghai to discuss the state of China’s media industry.