Jeremy Katz kicks off our coverage of Advertising Week New York with a look at the key themes from Day 1 of the big festival.
Tag Archives: storytelling
What the story of a famous hotel chain tells us about the importance of brands.
David Fowler on how agencies can make sure they show their clients love by unleashing their best creative talent to tell great stories.
Ogilvy On explores the patterns and their relationship with culture with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.
Virtual Reality comes closest to recreating true human experience, says Bottle Rocket CEO Calvin Carter.
Handing out awards for advertising can be controversial, but there is value in the great creativity that often brings home trophies.
Co-Chairman and Worldwide Chief Creative Officer Tham Khai Meng talks with Creative Review about the Titanium category at Cannes and much more.
Ogilvy UK was on the ground all week collecting the latest trends from Advertising Week Europe. Here are nine key highlights from the week.
Hollywood heavyweights reject French cinema masterpieces.