The demise of brands has been greatly exaggerated. Now more than ever, brands are an essential reference point for our world.
Tag Archives: storytelling
After a year where some brands’ Big Game ads took a political tone, brands this year who wanted to tackle social problems did so in an altruistic way.
Justine Herz offers 5 takeaways from TV advertising’s biggest night.
Cody Keenan shares tips on how to tell a good story and connect with different audiences.
Jeremy Irons shares his frustrations with the ‘screen generation’ and some of his secrets for a great speech.
Jeremy Katz kicks off our coverage of Advertising Week New York with a look at the key themes from Day 1 of the big festival.
What the story of a famous hotel chain tells us about the importance of brands.
David Fowler on how agencies can make sure they show their clients love by unleashing their best creative talent to tell great stories.
Ogilvy On explores the patterns and their relationship with culture with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.