Paolo Sintobin, Associate Director at Social.Lab NYC, breaks down the future for brands on social media in the sixth edition of State of Social.
Tag Archives: social video
Coca-Cola has partnered with pro teen skater Denny Pham and social influencer izzi to create the first ever fully native..
New ways of imagining content, and making content marketing more effective were explored at LIVE, the final day of the Digital Shoreditch conference.
Christmas ads now have three times as many shares on social media than Super Bowl ads, and with growing content overload the pressure for brands to deliver on video is scaling new heights.
Take a witty character, occasionally add a fellow Viner, append some slapstick humor, mix and you win over the audience.
The success of social video platforms has caught the attention of brands wanting to engage consumers in new ways, with deeper ROI metrics.