The latest Social On Us webinar looks at social media through an objective-based perspective to provide better ROI insight.
Tag Archives: ROI
The popular narrative of late has focused on the unprecedented possibilities AI-powered Chatbots entice, but a truly smart conversational Artificial Intelligence is still a far and uncertain reality for most brands.
Successful influencer work is building deep relationships that matter – an art laced with nuance.
Fueled by social media and amplified by mainstream media, companies discover how quickly they could lose control of their message and reputation.
Jon Steel: ‘If the answer is always Twitter it must have been a pretty stupid question’.
In recent years more companies have come to the conclusion that strategic public relations works – sometimes better than other marketing efforts, and at a fraction of the cost.
Ever spoken about a target audience disrespectfully? Ever called them losers, dropkicks, fools etc? Go on. Have a good think. Be honest with yourself.
There’s a disconnect between the speed consumers are adopting new technologies and the rate businesses are adapting. New OgilvyOne research addresses this.
A panel of marketers discusses ways to squeeze more out of social media.