Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
Tag Archives: PR
Michael DiSalvo, VP of Healthcare at Ogilvy New York, talks about his journey as a past Young Lions winner and more.
These seven brands found out the hard way that there’s a fine line between getting it right and getting it horribly wrong.
As new measurement tools for influencer marketing emerge, it’s worth asking: is it worth all the hype?
What can we learn from last week’s general election about the current state of advertising – and its future?
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
The Senior Director of Research at Singapore’s Ministry of Comms & Information on how data can help a government better understand its people.
All too often, data leaves us bolting the stable doors after the horse has bolted. Speakers at AMEC point out where we’re going wrong.
Dianne Draganovic, Head of Social Media, Citi Australia, on lessons that Citi have learned from aligning traditional and social media measurement.
The Chairman of AMEC talks to Marion McDonald of Ogilvy about ego as a barrier to evaluation.