Eight new global trends have been identified. Each one has the power to impact your brand in both positive and negative ways. Are you aware of what they are and could mean for your brand?
Tag Archives: Politics
The majority of this year’s Super Bowl spots were entertaining but safe, and containing few surprises.
If brands really want to get involved in shaping society, they should start with the people. Effect must come before marketability.
Brands must awaken to the reality of global nationalism and decide how they will respond as corporations and as marketers.
Robert Mathias talks about why Trump’s success caught so many off-guard.
Canada’s Justin Trudeau gives the world a master class on political messaging.