With regards to purchasing power, life begins at 50. Here’s why brands need to drop the stereotypes and embrace the nuances in this demographic.
Tag Archives: Nicola Watts
In our post-truth age, many think facts no longer matter. But they do. Perception is not reality. It’s our own invisible hazmat suit that engulfs us.
Policy and decision makers know the moral case for gender equality, but how have some brands chosen to inspire and support women and girls in understanding it too.
Establishing an intimate bond with your consumers pays dividends, builds strong emotional connections and commands price premiums!
There are six principles to influencing people successfully but what are they and when’s best to use each one?
Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement.
Across the world there has been a profound decline in trust. What does this mean for business?
What should you do if your brand is the star of a viral campaign that has nothing to do with you?
It’s a new year, a time to reflect, to take stock. What better way to start then putting these five out-of-date habits behind us!