These seven brands found out the hard way that there’s a fine line between getting it right and getting it horribly wrong.
Tag Archives: Nicola Watts
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
In a world where image is everything, disabled people are marginalised and under-represented in the media. How have some brands embraced this diversity challenge and positively portrayed disabilities?
Eight new global trends and how they can impact your brand.
Named as a result of a public poll, Boaty McBoatface has set sail for Antarctica. But, what lessons can we learn on how not to design a crowd-sourcing marketing campaign?
Brands have been applying behavioural economics for years. What lessons can we learn from Government ‘nudge units’ on how being more systematic in your approach adds significant value?
With regards to purchasing power, life begins at 50. Here’s why brands need to drop the stereotypes and embrace the nuances in this demographic.
In our post-truth age, many think facts no longer matter. But they do. Perception is not reality. It’s our own invisible hazmat suit that engulfs us.