Eight new global trends have been identified. Each one has the power to impact your brand in both positive and negative ways. Are you aware of what they are and could mean for your brand?
Tag Archives: Nicola Watts
Named as a result of a public poll, Boaty McBoatface has set sail for Antarctica. But, what lessons can we learn on how not to design a crowd-sourcing marketing campaign?
Brands have been applying behavioural economics for years. What lessons can we learn from Government ‘nudge units’ on how being more systematic in your approach adds significant value?
5 Types Of ‘Fake News’ And Why They Matter
With regards to purchasing power, life begins at 50. Here’s why brands need to drop the stereotypes and embrace the nuances in this demographic.
In our post-truth age, many think facts no longer matter. But they do. Perception is not reality. It’s our own invisible hazmat suit that engulfs us.
Policy and decision makers know the moral case for gender equality, but how have some brands chosen to inspire and support women and girls in understanding it too.
Establishing an intimate bond with your consumers pays dividends, builds strong emotional connections and commands price premiums!
There are six principles to influencing people successfully but what are they and when’s best to use each one?