We live our lives on autopilot. Nearly half of everything we do is habitual. How can you make your brand a habit too?
Tag Archives: Nicola Watts
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
These seven brands found out the hard way that there’s a fine line between getting it right and getting it horribly wrong.
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
In a world where image is everything, disabled people are marginalised and under-represented in the media. How have some brands embraced this diversity challenge and positively portrayed disabilities?
Eight new global trends and how they can impact your brand.
Named as a result of a public poll, Boaty McBoatface has set sail for Antarctica. But, what lessons can we learn on how not to design a crowd-sourcing marketing campaign?
Brands have been applying behavioural economics for years. What lessons can we learn from Government ‘nudge units’ on how being more systematic in your approach adds significant value?