Biometrics can help you shortcut the process of understanding your customer’s emotional responses to your marketing efforts.
Tag Archives: Nicola Watts
We rarely make rational choices in our lives and in our purchases! What explains the motivations for why we act? Seven theories try to explain why we do the things we do.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
These seven brands found out the hard way that there’s a fine line between getting it right and getting it horribly wrong.
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
In a world where image is everything, disabled people are marginalised and under-represented in the media. How have some brands embraced this diversity challenge and positively portrayed disabilities?
Eight new global trends and how they can impact your brand.