Expectation management is one of a brand’s most powerful weapons. Unmet expectations, no matter how trivial, have a disproportionate negative effect. Is your brand exceeding expectations or setting itself up for a fall?
Tag Archives: Nicola Watts
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
The Orange Line Metro train (OMLT) service will be Pakistan’s first modern mass rapid transit system.
It’s easy to lose sight of your brand’s true north and quickly find yourself knee deep in moral quicksand!
Our connected world is rife with misconceptions and fake news. What are five modern Marketing myths that quite frankly are not true!
Biometrics can help you shortcut the process of understanding your customer’s emotional responses to your marketing efforts.
We rarely make rational choices in our lives and in our purchases! What explains the motivations for why we act? Seven theories try to explain why we do the things we do.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?