Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
Tag Archives: Marketing
Rachana Pana discusses how GE uses communications to nurture a contribution economy.
What Are The Roadblocks To Digital Transformation?
Well, marketers, if you think this is the time to tone down inclusiveness, think again. We need your creative insight and bravery now more than ever.
If brands really want to get involved in shaping society, they should start with the people. Effect must come before marketability.
In an impressive example of creative recruitment, as well as excellent marketing, Spotify has offered a job to President Barack Obama.
It’s a new year, a time to reflect, to take stock. What better way to start then putting these five out-of-date habits behind us!
Trump empathized with an angry, stumbling demographic and made them feel heard. We must treat these consumers with respect and close the empathy gap.
Hint: It’s more than just an awesome slogan