Why the cost of connectivity, trickiness of targeting and prevalence of ad blockers present a challenge for traditional digital marketing in emerging markets.
Tag Archives: internet
Philip Ellis dives into Mary Meeker’s annual Internet Trends Report and offers the key takeaways.
Tech Champion, Martha Lane Fox speaks to Jeremy Katz, Editor-in-Chief of ogilvydo on being optimistic about the future of internet.
Hayes Li of Wyeth Nutrition has an interesting take on digital at Campaign’s Top 1000 Brands China Forum.
Jamie Bartlett, Director of Social Media Analysis, Demos and author of The Dark Net speaks to Gemma Milne from ogilvydo at Intelligence Squared Digital Summit on how the online world changes the way we behave.
The Economist says 3 things have ushered in the advertising age of “Little Brother” – mobile devices, social networks and programmatic buying. But the pivot to passive digital is proving to be the most important of all.
5 insights from Mark Zuckerberg’s Keynote at the Mobile World Congress.
The Indie Web, a ‘people focused’ antithesis to the ‘corporate web’ aims to secure a neutral digital ground, enhancing cross-service engagement and leaving control to the author.
Tech companies and consumers alike are protesting the FCC proposal that threatens to upend net neutrality.