We’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how brands can leverage new tools combined with clear strategic thinking pinpoint the influencer goldmine.
Tag Archives: influencers
PewDiePie is defending himself after an anti-Semitic prank backfired, but does he actually understand what he did wrong?
Despite all the hype around Snapchat’s upcoming IPO, many millennials turn to Instagram to discover new brands and content.
Comedian Lilly Singh and a panel of YouTubers talk creativity and authenticity during a VIP panel at O&M Singapore.
Justine Herz from Ogilvy Advanced Video chats with content creators and shares key learnings from VidCon 2016.
Personalization adds style and substance as fashion brands revamp celebrity collaborations.
A foolproof three point guide to avoiding brand embarrassment in the year to come.
Being relatable is key to most YouTubers’ success, but it doesn’t pay the rent.
OgilvyOne’s Planning Director explores what makes brand managers go gaga over ‘Twitter trending’.