We’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how brands can leverage new tools combined with clear strategic thinking pinpoint the influencer goldmine.
Tag Archives: influencer marketing
Our latest webinar provides an outlook for the landscape of Influencer Marketing—best practices, challenges, and what’s to come.
As new measurement tools for influencer marketing emerge, it’s worth asking: is it worth all the hype?
Christopher Daguimol, Regional Director at Zalora, shares some of the lessons from the work Zalora has done on influencer marketing measurement.
Fyre Festival, conceived to be Coachella for the rich kids of Instagram in the Bahamas, spectacularly failed to launch on Friday, stranding a number of attendees on the island.
Influencer marketing can achieve great things for a brand, but only if it prioritizes authenticity every step of the way.
Can brands keep up with decreasing attention spans? How do you choose the right influencer to work with? And who will win in the tug of war between creativity and data?
with Chris Graves (@CGraves), Global Chairman at Ogilvy Public Relations, breaks down the science behind changing someone’s mind through storytelling.