Kevin Lin explains why online games have made big bucks but brands have been slow to come to eSports.
Tag Archives: esports
Partnerships were the theme of Thursday at Cannes. Oh…and memo to all brands and agencies hosting a panel: Hire a real interviewer!
Philip Ellis dives into Mary Meeker’s annual Internet Trends Report and offers the key takeaways.
How eSports is developing business models that combine sponsorships and advertising with subscriptions and micro-transactions.
There’s everything to play for in the eSports arena, according to panellists at Spikes Asia.
The eSports industry is the current growth sector of the gaming industry, with games like “League of Legends”, “DotA” and “Smite” dominating the global market.
Chris Lederer, Senior Media Advisor – Strategy&, PwC, talks about the growing awareness of eSports, lack of measurement metrics for ROI,..
An ogilvydo panel in partnership with PwC questioning global popularity of eSports, what brands need to do to be a part of this emerging phenomenon.