Jennifer Risi on the main takeaways from the second phase of Ogilvy Media Influence’s survey on the “fake news” phenomenon.
Tag Archives: earned media
The power of earned influence was the talk of Singularity University’s Global Summit.
Ogilvy Media Influence –onducted a survey of leading editors, producers and reporters across 23 Ogilvy offices worldwide assessing how media, themselves, consume news.
Versaic talks with Jennifer Risi about the value of CSR and how to increase the impact of corporate CSR programs through effective communication.
PR has to go beyond narrow technology-based thinking for campaigns, and focus on how to create a story powerful enough that people and organizations want to be part of the conversation.
Jennifer Risi emphasizes how critical good social practices are to a business’s success.
Traditional media is essential in today’s modern communications mix.
Ogilvy PR fielded a survey of North American and U.K. journalists to learn how news is consumed, what sources are trusted and how stories are sold.
People Watch More YouTube Than Ever Before – Especially On Their Phones.