L2’s Gray Market report identifies several ways that brands can compete – a valuable lesson not only for watchmakers, but for all companies threatened by the growing gray market.
Tag Archives: e-commerce
Search strategy plays an important role in home care eCommerce sales as the majority of traffic to brand sites is driven by branded keywords.
Loyalty is a huge challenge, particularly for luxury and fashion brands operating in Asia. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.
More than just selling stuff, today’s best eCommerce also builds community.
In recent years, Chinese social media platforms have made a conscious effort to evolve beyond “me too” products piggybacking off Facebook and Twitter functionality. It remains to be seen whether they have found their own best selling points.