Our connected world is rife with misconceptions and fake news. What are five modern Marketing myths that quite frankly are not true!
Tag Archives: e-commerce
After becoming one of the world’s largest apparel retailers, Amazon is coming to London Fashion Week.
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?
The continued closure of retail spaces, including outlets from giants like Macy’s, Sears, and Barnes & Noble, has got industry..
A beauty retailer growing faster than Amazon thanks to its omnichannel strategy.
The business case for sustainability and transparency is motivating a number of brands within the clothing industry to embrace “slow” fashion.
L2’s Gray Market report identifies several ways that brands can compete – a valuable lesson not only for watchmakers, but for all companies threatened by the growing gray market.
Search strategy plays an important role in home care eCommerce sales as the majority of traffic to brand sites is driven by branded keywords.
Loyalty is a huge challenge, particularly for luxury and fashion brands operating in Asia. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.