The business case for sustainability and transparency is motivating a number of brands within the clothing industry to embrace “slow” fashion.
Tag Archives: e-commerce
L2’s Gray Market report identifies several ways that brands can compete – a valuable lesson not only for watchmakers, but for all companies threatened by the growing gray market.
Search strategy plays an important role in home care eCommerce sales as the majority of traffic to brand sites is driven by branded keywords.
Loyalty is a huge challenge, particularly for luxury and fashion brands operating in Asia. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.
More than just selling stuff, today’s best eCommerce also builds community.
In recent years, Chinese social media platforms have made a conscious effort to evolve beyond “me too” products piggybacking off Facebook and Twitter functionality. It remains to be seen whether they have found their own best selling points.