With regards to purchasing power, life begins at 50. Here’s why brands need to drop the stereotypes and embrace the nuances in this demographic.
Tag Archives: Diversity
Is it just innovative products that makes a brand attractive or does that include their broader approach to business internally and externally?
The challenges facing LGBT inclusion, and what companies can do to proactively foster diversity.
It’s important to understand LGBT people not just as a group but as individuals to understand what’s important to them in the workplace or at home.
Michael Gold of The Economist Intelligence Unit shares some key takeaways from his report on ‘Pride and Prejudice: LGBT Agents of Change’.
Jeff Bullwinkel of Microsoft on the importance of creating a diverse and inclusive culture at work.
Clarice Kan of Google APAC, talks about what companies can do to be more inclusive.
LGBT representation in advertising still has a long way to go, and the next big challenge facing advertisers is how to begin to address this intersectionality.
The Economist’s Pride and Prejudice Conference will examine how companies can be catalysts for change.