All too often, data leaves us bolting the stable doors after the horse has bolted. Speakers at AMEC point out where we’re going wrong.
Tag Archives: data
The Chairman of AMEC talks to Marion McDonald of Ogilvy about ego as a barrier to evaluation.
Jim MacNamara, Professor of Public Communications LSE and UTech Sydney, on how signs were missed on Brexit and Trump.
Christopher Daguimol, Regional Director for Zalora, on data-driven decision making.
Head of Marketing at Public Health England, explains how quantum theory disrupts the measurement model of government communications.
Are we allowing ourselves to be blinded by numbers?
Marion McDonald, Chief Strategy Officer at Ogilvy, on ego as a barrier to evaluation.
Beauty or functionality? We ask the designers who helped us feel data and see music.
What’s one piece of technology mentioned at IBM Connect 2017 that those in the know are even more excited about, but seems far less sexy?
Paul Cobban of DBS Bank shares quick tips on how to transform your business with cognitive capabilities at IBM Connect 2017.