After a year where some brands’ Big Game ads took a political tone, brands this year who wanted to tackle social problems did so in an altruistic way.
Tag Archives: Creativity
Justine Herz offers 5 takeaways from TV advertising’s biggest night.
Studying history’s great speeches and why they were effective can help communicators of all types craft more meaningful and impactful messages.
What the story of a famous hotel chain tells us about the importance of brands.
David Fowler on how agencies can make sure they show their clients love by unleashing their best creative talent to tell great stories.
Handing out awards for advertising can be controversial, but there is value in the great creativity that often brings home trophies.
Creativity and business, big companies and small companies, art and science—everything comes together at Cannes Lions.
Emma De La Fosse Briony Chappell speak with Andrew Keller of Creative Shop on the next generation of great creatives.
Jason Heller, Partner at McKinsey, speaks about his new study which linked creative performance with business success.