What the story of a famous hotel chain tells us about the importance of brands.
Tag Archives: Creativity
David Fowler on how agencies can make sure they show their clients love by unleashing their best creative talent to tell great stories.
Handing out awards for advertising can be controversial, but there is value in the great creativity that often brings home trophies.
Creativity and business, big companies and small companies, art and science—everything comes together at Cannes Lions.
Emma De La Fosse Briony Chappell speak with Andrew Keller of Creative Shop on the next generation of great creatives.
Jason Heller, Partner at McKinsey, speaks about his new study which linked creative performance with business success.
Research from McKinsey links a company’s ongoing award wins with financial success.
Day 1 of Cannes Lions 2017, and it’s a scorcher.
Co-Chairman and Worldwide Chief Creative Officer Tham Khai Meng talks with Creative Review about the Titanium category at Cannes and much more.