We rarely make rational choices in our lives and in our purchases! What explains the motivations for why we act? Seven theories try to explain why we do the things we do.
Tag Archives: consumer behavior
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?
The continued closure of retail spaces, including outlets from giants like Macy’s, Sears, and Barnes & Noble, has got industry..
Consumers are less swayed by beauty branding and more interested in ethical ingredients, according to the data.
Brands and their agencies are tasked to determine what wearable tech will mean for them. We define the ecosystem, consumer experience factors, and uncover the opportunities you can take back to your brand.
If you dig deeper into the numbers, you can engineer more purchases—and greater customer loyalty, too.