In the latest episode of Ogilvy On, Chris Celletti reports from The Economist’s Pride & Prejudice conference in New York.
Tag Archives: Chris Celletti
As the world becomes more digital by the day, those who focus on software stand to benefit greatly.
What separates a political campaign from an ad campaign? There isn’t much—politicians are brands, and their speeches, slogans, merchandise, debate..
The Bechdel Test, the GD-IQ, and how gender equality in media can be achieved.
Bud Light’s appearance in the critically-acclaimed drama was a creative use of product placement.
Middle-class growth in sprawling urban areas throughout the world are changing how brands and agencies have to approach their marketing.
The first person point-of-view film comes up short when attempting to truly immerse the audience into the story.
At SXSW, a panel of professional athletes and marketers discussed how modern athletes are stewards of their own brands.