What the story of a famous hotel chain tells us about the importance of brands.
Tag Archives: Brands
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
Worldwide Chairman and CEO John Seifert spoke with PR Week about the agency’s re-founding, the importance of PR, and the future of agency services, and more.
The Oscars are making global headlines for all the wrong reasons, yet a bunch of savvy brands have been quick to make the most of #EnvelopeGate.
Artist and activist Jani Leinonen believes that trolling is a perfectly appropriate way to call brands on their ethics. Should brands embrace it?
The advertising industry’s shallow and clichéd understanding of human sexuality could actually be alienating potential customers.
Why professional wrestling’s fiction is the purest form of authenticity.
OgilvyOne’s Planning Director explores what makes brand managers go gaga over ‘Twitter trending’.
Salman Amin, COO, SC Johnson speaks to Jeremy Katz, Worldwide Editor, Ogilvy & Mather about sustaining the long term health of brands.