We live in a visually oriented world, but the way a brand sounds can trigger an even more instinctive form of recognition.
Tag Archives: branding
Expectation management is one of a brand’s most powerful weapons. Unmet expectations, no matter how trivial, have a disproportionate negative effect. Is your brand exceeding expectations or setting itself up for a fall?
It’s easy to lose sight of your brand’s true north and quickly find yourself knee deep in moral quicksand!
David Porter, Vice President for Global Media at Unilever, on brand transformation in the digital age.
What the story of a famous hotel chain tells us about the importance of brands.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
Tips on how to create a category disrupter.
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?