Eight reasons when eavesdropping becomes both ethical and socially acceptable.
Tag Archives: branding
We live in a visually oriented world, but the way a brand sounds can trigger an even more instinctive form of recognition.
Expectation management is one of a brand’s most powerful weapons. Unmet expectations, no matter how trivial, have a disproportionate negative effect. Is your brand exceeding expectations or setting itself up for a fall?
It’s easy to lose sight of your brand’s true north and quickly find yourself knee deep in moral quicksand!
David Porter, Vice President for Global Media at Unilever, on brand transformation in the digital age.
What the story of a famous hotel chain tells us about the importance of brands.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
Tips on how to create a category disrupter.