David Porter, Vice President for Global Media at Unilever, on brand transformation in the digital age.
Tag Archives: branding
What the story of a famous hotel chain tells us about the importance of brands.
Customers are the lifeblood of any business. But, keeping them engaged is increasingly more challenging. What are 5 fundamentals to get right and 5 blind spots to avoid?
Tips on how to create a category disrupter.
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
What separates a political campaign from an ad campaign? There isn’t much—politicians are brands, and their speeches, slogans, merchandise, debate..
WWE superstar John Cena offered five points for individual brand success at Cannes Lions.